'Yard Days Aren't Over (long live buttoned shirts and whiskey)'

This was the first collection done by the Courtney Mc brand. It was a dedication to all of 'the Epsom lot' with a witty twist to British society and the iconography that it has.

The 'Stella Artois' logo was morphed into a Courtney Mc logo again witty, since the lager-company's street name is "wife-beater's beer."

The Staffordshire Bull Terrior was used as an iconic focal point, again simple, direct and effective, with a hint of 'Fred Perry' in the background.